How Crown Sells Your Business

Maintains Confidentiality

• Confidentiality is definitely our top priority.
  
• Customers and employees need not know of your plans to sell.
  
• There are no signs in front of your business, nor any local advertising.
  
• Qualifying potential buyer’s ability to buy the business is very important.
  
• All potential buyers will sign a non-disclosure document before the business location and financial records are disclosed to them.
  

Knows and Gathers Pertinent Information

• Our interview with the seller will gather information to accurately represent the business.
  
• Other community facts, area data, and industry information often have a positive effect on marketing the business.
  

Recasts Financials to Show True Profits

• Crown provides their seller clients a “Brokers Opinion” of the “Most Probable Selling Price” ( MPSP) for the subject business.
  
• Crown’s MPSP presents our professional valuation analysis, based on industry standards as set out by the International Business Brokers Association, along with supporting research of what we believe to be an appropriate “value” for the client’s business.
  
• This value does not necessarily represent what the actual “Selling Price” of the business will be. Many factors influence the actual selling price of a business. The market itself, the economy, other factors, and most importantly the relative motivation of a willing seller and a willing buyer will influence the MPSP.
  
• Tax accountants prepare tax returns to minimize taxes. A financial recast maximizes the true profits of the business.
  

Maximizes the Value of the Company

• Maximizing the company’s value and best sales price to the Seller involves several matters.
  
• Understanding the company’s goodwill value could be a high percentage of the selling price.
  
• The deal structure often has tax consequences for both the Seller and the Buyer.
  

Relationships with Professional Experts

• CPA's, accountants, Landlords, Tax attorney(s), Closing attorney(s), Insurance carriers, agents, and Appraisers.
  
• Crown has contacts with various lenders who can present various options to finance the Buyer’s purchase of the business, including Small Business Administration, bank conventional loans, and private equity financing.
  

Marketing Package

• A clear description of what is being sold, the history of the company, what experts say about future of this industry, etc.
  
• A multi-pronged marketing strategy, including advertising via the internet, industry groups, other business brokers, various networking avenues such as LinkedIn, IBBA, the Crown Business Blog and other social/business network groups.
  

Coordinating Selling Process Manager

• The process of qualifying the buyer prospects, discussing the business by phone, sending appropriate information to the buyer prospects, etc. takes time which the Seller does not have because they are managing their business.
  
• The Crown team possesses negotiating skills and understanding of emotional issues of the parties, and acts as the buffer between the parties. This allows the seller time to maintain objectivity in the process and transaction.
• Coordination with the various parties for the Buyer’s business visits, Buyer’s due diligence, and closing attorney provide better control of all of the issues.

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